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DTSTART;TZID=America/New_York:20261014T130000
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SUMMARY:360° Branding Workshop: From Strategy to Website to AI-Ready Marketing
DESCRIPTION:Join the IBA and Pixel Parlor for a 360 degree branding workshop that every person who struggles with and could use support with branding\, website\, and marketing should attend! October 14\, 20261:00 PM - 2:30 PMZoom *must register to receive link*Who it's for:Anyone who feels like marketing is a hamster wheelAnyone whose brand\, website\, and marketing feel like three separate projects instead of one connected systemSmall business owners who handle their own marketing (or wish someone else did) no design or marketing background neededWhat you'll learn:How business strategy\, brand strategy\, website design\, and marketing actually connect and why skipping a step shows up as problems later (a website that doesn't convert\, marketing that doesn't land)The signs that a brand has outgrown itself\, and how to spot them in your own businessA real case study showing how one brand's vision statement directly reshaped their website's navigation a concrete look at how strategy becomes structureHow to turn your brand fundamentals into a brief that gets AI tools to write like you\, instead of like everyone elseWhat you'll walk away with:A first draft of the hardest\, highest-value pieces of your own brand: your mission\, your "onlyness statement" (what you do that nobody else does)\, and your top audience segmentsA reusable AI brief template\, built from your own answers\, ready to paste into any AI writing toolA clear-eyed read on where your website or marketing might be out of sync with your brand todayFormat: 90 minutes\, virtual\, and hands-on. Two live drafting exercises\, not just slides.Hosted by: Pixel Parlor: a woman-owned\, Certified B Corp branding and design studio based in Philadelphia since 2012.Presenters: Jenn Richey Nicholas\, CEO\, and Hilary Young\, Strategist + Marketing Lead
X-ALT-DESC;FMTTYPE=text/html:Join the IBA and Pixel Parlor for a 360 degree branding workshop that every person who struggles with and could use support with branding\, website\, and marketing should attend! \;
October 14\, 2026
1:00 PM - 2:30 PM
Zoom *must register to receive link*
Who it'\;s for:
- Anyone who feels like marketing is a hamster wheel
- Anyone whose brand\, website\, and marketing feel like three separate projects instead of one connected system
- Small business owners who handle their own marketing (or wish someone else did) &mdash\; no design or marketing background needed
What you'\;ll learn:
- How business strategy\, brand strategy\, website design\, and marketing actually connect &mdash\; and why skipping a step shows up as problems later (a website that doesn'\;t convert\, marketing that doesn'\;t land)
- The signs that a brand has outgrown itself\, and how to spot them in your own business
- A real case study showing how one brand'\;s vision statement directly reshaped their website'\;s navigation &mdash\; a concrete look at how strategy becomes structure
- How to turn your brand fundamentals into a brief that gets AI tools to write like you\, instead of like everyone else
What you'\;ll walk away with:
- A first draft of the hardest\, highest-value pieces of your own brand: your mission\, your "\;onlyness statement"\; (what you do that nobody else does)\, and your top audience segments
- A reusable AI brief template\, built from your own answers\, ready to paste into any AI writing tool
- A clear-eyed read on where your website or marketing might be out of sync with your brand today
Format: 90 minutes\, virtual\, and hands-on. Two live drafting exercises\, not just slides.
Hosted by: \;Pixel Parlor: a woman-owned\, Certified B Corp branding and design studio based in Philadelphia since 2012.
Presenters: Jenn Richey Nicholas\, CEO\, and Hilary Young\, Strategist + Marketing Lead
LOCATION:
UID:e.4562.1588683
SEQUENCE:3
DTSTAMP:20260825T104911Z
URL:https://members.thinkiba.com/events/Details/360-branding-workshop-from-strategy-to-website-to-ai-ready-marketing-1870262?sourceTypeId=Hub
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