Description

Join the IBA and Pixel Parlor for a 360 degree branding workshop that every person who struggles with and could use support with branding, website, and marketing should attend! 

October 14, 2026

1:00 PM - 2:30 PM

Zoom *must register to receive link*

Who it's for:

• Anyone who feels like marketing is a hamster wheel
• Anyone whose brand, website, and marketing feel like three separate projects instead of one connected system
• Small business owners who handle their own marketing (or wish someone else did) — no design or marketing background needed

What you'll learn:

• How business strategy, brand strategy, website design, and marketing actually connect — and why skipping a step shows up as problems later (a website that doesn't convert, marketing that doesn't land)
• The signs that a brand has outgrown itself, and how to spot them in your own business
• A real case study showing how one brand's vision statement directly reshaped their website's navigation — a concrete look at how strategy becomes structure
• How to turn your brand fundamentals into a brief that gets AI tools to write like you, instead of like everyone else

What you'll walk away with:

• A first draft of the hardest, highest-value pieces of your own brand: your mission, your "onlyness statement" (what you do that nobody else does), and your top audience segments
• A reusable AI brief template, built from your own answers, ready to paste into any AI writing tool
• A clear-eyed read on where your website or marketing might be out of sync with your brand today

Format: 90 minutes, virtual, and hands-on. Two live drafting exercises, not just slides.

Hosted by: Pixel Parlor: a woman-owned, Certified B Corp branding and design studio based in Philadelphia since 2012.

Presenters: Jenn Richey Nicholas, CEO, and Hilary Young, Strategist + Marketing Lead